Gaffel Kölsch- “Raise a Stein”
The Gaffel Kölsch “Raise a Stein” campaign was to celebrate the unveiling of the new Oktoberfest limited edition cans. The can was designed to celebrate the German heritage of the beer brand, and turns the can into a traditional Oktoberfest waitress. The event also features a new a new wordmark with custom lettering to match the original logo.
In addition to the original logo, we have reworked the secondary logos to be utilized in differnet color formats. Customers will be able to enjoy three distinct cans for three distinct alcohols, a lager, a cider and a dark beer. The cans come in a speciality box and are accompanied by themed coasters, to round it all off.