Nike x Hebru Brantley
This collaboration is a pop-up between Nike and artist Hebru Brantley. The pop-up is meant to shine a light on minority artists that deserve the limelight. Hebru was the perfect candidate for that with his distinct style and original works that push black representation in media forward. The event is a mini museum that features select works from Hebru, as well as a collaborative shoe between him and Nike, exclusive to the event.
The pop-up has two major logos featured above. They are meant to be utilized only in black and white. The overall feel of the collaboration is art-focused, so with that in mind, all of the marketing assets showcase Hebru’s art in some sort of way. The marketing also has a very minimal online presence because the event should feel exclusive and niche. All the assets are print-based so that those who are in the know will know what the posters mean and where to go.
Below is a render of the pop-up which will be located in Manhattan, NYC. It is made up of two shipping containers to allow for a relatively quick set up and easy tear down. You can also find the event booklet below which features a special shoebox sticker on the back that gives all the information about the event.
Event Booklet
Shoes exclusive to the event