Wetzels Pretzels
The Wetzel's Pretzels redesign is a more modernized take on the Wetzel’s existing brand. The baker has been updated to be holding the pretzel in his chest, rather than on his back. This is to show that he is carrying the pretzel with love, rather the begrudgingly lugging it around. This also helps with scalability and legibility at small scales. The wordmark has also been updated to a more smooth and modern typeface. The new wordmark consists of smooth and rounded edges which feel more inviting and playful, as well as a twisted w which can be used on its own.
The logo can be used in a variety of colors, including dark blue, yellow, black, white, and dark blue and brown. Additionally, the brand consists of a pattern that can be implimented in marketing assets. The pattern is seen below on the right and utilizes the brand colors as well as the iconic salt shape to give more texture to any asset.
Below are implementations of the branding you explored above. It features posters, stickers, t-shirts, and more. It also shows the correct way to utilize the brand, as well as the overall feel.